After the giant success of the crazy frog ringtone a new variation of it was spawned in the form of the crazy frog remix. Taking the original and toning to down slightly and giving it a dance sound track. Its much less annoying than the original but i'm not sure if its as funny. You can check it out ourselves and decide.
The crazy frog remix has proved that it is possible to build up an effective brand for mobile media. Hopefully this will bring in some more competition and better innovations, and therefore reducing the cost of all of us.